Clients and people I interact with are often surprised how fast I can cut through the fluff and discern what’s going on, amazed. While its flattering, its really like a being doctor, education and experience create that. In response to a conversation, I thought I’d offer a simple Brand Messaging 101, so you too can discern the major tenets of brand messaging and communication–and turn it into second nature.
Posted in News, Press Release, Quantum CMG Tagged #LVMKT, brand identity, Las Vegas Market 2015, Latex International, mattress manufacturing, QCMG, Rebrand, rebranding, Talalay Global
Quantum Creative Media Group LLC (QCMG) publicly announces their partnership with their newest client, Latex International.
Posted in Font Find Tagged canada type foundry, Colin Poon, Didot, didot lookalike, font find, HFJ Didot, hoefler, Outlier, Outlier Font, Practice Foundry
Having grown up in Buffalo / WNY area, I’m often font of my Canadian friends–even watch the majority of their channels and programming as a child. I’ve even fallen in love with some great agencies, digital app companies, and now a new little foundry. Check this out.
Posted in Responsibility, Slice of Life Tagged community, generosity, giving, holiday giving, time treasure talent, today and tomorrow, yes you can
here’s a couple candid, non-prescriptive thoughts on ways you can perhaps make a difference and consider doing something different, meaningful, and more effective this year as you consider your generosity.
Posted in Clients, News, Quantum CMG Tagged brand design, brand strategy, Madison Rivergate Area Chamber of Commerce, membership directory, QuantumCMG, website design, website strategy
Redeveloping an organization for success in its own community.
Posted in Brands & Identity, Clients, Energized Brands, Free Charge, Quantum CMG Tagged brand identity, dog rescue, free charge program, huskies, husky, Rachel Ray, the Ray Pack
Local rescuer Rachel Ray and husband John love their dogs. They call it the Ray Pack. And now their pack is growing. Read about this energized brand in the making.
Since a lot of our smaller brands are startups, they use WordPress, so we stay on top of vulnerabilities and developments. Today, our security partner, Sucuri, sent us an email to alert us to a serious vulnerability in the WordPress Slider Revolution premium plugin. The…
Posted in Branding, Brands & Identity, Front Page, Practice Tagged 2014 logo trends, current logo trends, logo, logo trends, LogoLounge, quantum cmg, quantum creative
If home is our first place, and work is our second place, then mobile screens have definitely become our third place. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging up.
Posted in Business, Practice, Process + Professionalism, Rants & Raves Tagged $4.99 meal, brand practice, meal deal
What I loathe about this “deal phenomenon,” is that by selling your product for $5, you’re selling your brand, product, and experience short. I have a hard time to anticipate your P+L sheet on one $5 lunch. Labor, facilities, utilities, costs, preparation, delivery, service personnel, and everything considered, how are you making money? How is your brand making a difference? How is your experience staying first and foremost in the minds of your patrons and clients? You’re not and its not.
Posted in Slice of Life, Thoughts These Days Tagged business conflict, conflict resolution, difficult conversations, expectations, interpersonal conflict, meeting expectations, QuantumCMG branding, resolution, resolve, resolving conflict
It’s the type of conflict you don’t wish on your enemies. It’s the type of conflict you’ll be so glad when its over so you can move on and forget about how its sucked your soul away–and it’s the type of conflict worth writing about here.